Tag Archives: Influencers

How to Change the World by Being an Influencer


I. NUMBERS. Listen to the video and write the missing numbers. 

Two and a half seven two and a half 350 million Half a billion
  • In 2009, Facebook had ____________ active users.
  • Today, Instagram has about _______________ active users.
  • Facebook has ___________________ active users.
  • ____________of the world is on some kind of social media platform.
  • According to research of 2019, we spend________________ hours per day per user
  • By the end of our lifetime, the Bureau of Labour and Statistics is predicting that this generation of users will have spent ____________years of their lives on social media that’s more than housecleaning, shopping, in-person socialization combined.

II. (1:20) EFFECTS OF SOCIAL MEDIA. Note down the adjectives the speaker uses to describe how people feel after interacting on social media. 

  • 50% of social media users would say that they feel : a____________ or e________________ after interacting on social media
  • Other people indicate they feel e______________, depressed, i______________, lonely, d_______________ with life.
  • University of Pensilvannia correlated the _______________time we spend on social media the_________________ the likelihood of negative effects on our physical health, on our mental health and on our general life satisfaction.

III. (2:20) Listen to this part of the video and answer the question.

What other perspective does the woman want us to take when we log in to social media?

IV. (3:07) Tick the examples the speaker gives to describe how our culture tells us that an influencer is: 

  • Visions of a fire festival and boats going to islands that don’t exist
  • People sharing their lives
  • Young people playing video games while giving their opinion on different topics
  • Many women or fashion influencers who are showing you what they are wearing in front of a mirror
  • People commenting on what other people do.
  • One person who continually pops to the top of your feed trying to sell you a product you don’t want and you don’t need

V. (3:37) What does the dictionary say? Fill in the gaps.

Influence: 

The _________________ to have an _______________ on the character, behaviour, or development of someone or something.

VI. What is the conclusion the speaker reaches from this definition?

VII. In pairs, discuss what the speaker means when she says we can all be influencers. How? Give examples.

STUDENTS’ WORKSHEET

TEACHER’S WORKSHEEET

Share

Are all influencers a good influence?

Source: Pixabay

I. Do this consumer survey in groups of three/four and compare your answers. (Source: Together4-Oxford)

  1. a. What do you spend most money on?
  2. b. Are you saving for anything at the moment?
  3. c. Which shops or products are good value and which are a rip-off?
  4. d. What luxury brand would you buy if you could afford it?
  5. e. What products are popular with your age group at the moment?
  6. f. Which companies have the best marketing advertisements?

II. Some important brands use influencers to promote their products. In groups, discuss the following questions: (Source: Together4-Oxford)

  1. Do you follow any online bloggers, comedians, or tutorials? Which ones?
  2. Do you think that marketing influences you?
  3. Do you know any famous influencers? On what social media do you follow them? What do they promote?

III. If you were an influencer, what type would you be? Do the following quizzes to know it. Share your results with the people in your group.

IV. In groups, go to your social media and find examples of influencers. What type of influencers are they? For example, sport stars (fitness, yoga)…

V. Many brands use influencers to promote their products. Do you know any successful influencer marketing campaign on Instagram or TikTok?

In groups, you are going to read some examples. Answer the questions and then explain it to the rest of the class.

20 Influencer Marketing Examples
12 Examples of Influencer Marketing

Worksheet (Template)

Share