Tag Archives: Adverts

Are all influencers a good influence?

Source: Pixabay

I. Do this consumer survey in groups of three/four and compare your answers. (Source: Together4-Oxford)

  1. a. What do you spend most money on?
  2. b. Are you saving for anything at the moment?
  3. c. Which shops or products are good value and which are a rip-off?
  4. d. What luxury brand would you buy if you could afford it?
  5. e. What products are popular with your age group at the moment?
  6. f. Which companies have the best marketing advertisements?

II. Some important brands use influencers to promote their products. In groups, discuss the following questions: (Source: Together4-Oxford)

  1. Do you follow any online bloggers, comedians, or tutorials? Which ones?
  2. Do you think that marketing influences you?
  3. Do you know any famous influencers? On what social media do you follow them? What do they promote?

III. If you were an influencer, what type would you be? Do the following quizzes to know it. Share your results with the people in your group.

IV. In groups, go to your social media and find examples of influencers. What type of influencers are they? For example, sport stars (fitness, yoga)…

V. Many brands use influencers to promote their products. Do you know any successful influencer marketing campaign on Instagram or TikTok?

In groups, you are going to read some examples. Answer the questions and then explain it to the rest of the class.

20 Influencer Marketing Examples
12 Examples of Influencer Marketing

Worksheet (Template)

Share

The boy & the piano

I. Do you know who this man is?

Wikipedia

Wikipedia

II. Do you know any of his songs? Listen to one of his most famous ones and afterwards tell you partner the words you understood. (until 1:38) Link.

III. Now listen to the song again and fill in the gaps. Check your answers with your partner.

IV. This song has been used in a Christmas advert this year. Watch it. Did you like it?

V. Now in pairs, discuss the following questions:

a) What does “Some gifts are more than just a gift” mean?

b) Gift may have two different meanings. Which ones?

c) Can you think of a gift that meant a lot to you? What was it? Why was it important to you?

d) Do you find it difficult to make presents?

e) Think of a friend who is really gifted. What would you give her/him for Christmas?

[Thanks to All at C for the ideas]
Share