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I. Do this consumer survey in groups of three/four and compare your answers. (Source: Together4-Oxford)

1. a. What do you spend most money on?
2. b. Are you saving for anything at the moment?
3. c. Which shops or products are good value and which are a rip-off?
4. d. What luxury brand would you buy if you could afford it?
5. e. What products are popular with your age group at the moment?
6. f. Which companies have the best marketing advertisements?

II. Some important brands use influencers to promote their products. In groups, discuss the following questions: (Source: Together4-Oxford)

1. Do you follow any online bloggers, comedians, or tutorials? Which ones?
2. Do you think that marketing influences you?
3. Do you know any famous influencers? On what social media do you follow them? What do they promote?

III. If you were an influencer, what type would you be? Do the following quizzes to know it. Share your results with the people in your group.

• What Kind Of Social Media Influencer Would You Be Based On Your Personality?
• Take This Personality Quiz And We’ll Tell You What Kind Of Influencer You Are

IV. In groups, go to your social media and find examples of influencers. What type of influencers are they? For example, sport stars (fitness, yoga)…

V. Many brands use influencers to promote their products. Do you know any successful influencer marketing campaign on Instagram or TikTok?

In groups, you are going to read some examples. Answer the questions and then explain it to the rest of the class.

Worksheet (Template)