Ad Project: Common Advertising Techniques Assignment

1. Find and label print ads illustrating at least five (5) common advertising techniques. You can do it in pairs. Send me the links and explanations.

2. Write and produce a commercial or create a print ad using one or more of the techniques you have learned. Your product may be real or imaginary.

  • If you choose to produce a commercial, you may work in a group of up to 4 people. Your script should be complete with stage directions and dialogue. You may check out a video camera after your script is completed. Your finished project will be presented to the class.
  • Should you choose to create a print ad, you will be working in pairs (2).

3. Tell which techniques you used at the end of your script or on the back of your ad. Be prepared to explain to the class your choices.

RESOURCES:

[Thanks to the Oregon Department of Education]

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The Nobel Peace Prize. Oral Presentation.

This year, as you should know, the Nobel Peace Prize has gone to Colombia’s president for his peace deal with rebels, even though it failed…

In 2012 the European Union was awarded the prize and in 2009 Barack Obama won it.

http://www.vox.com/xpress/2014/10/10/6956939/nobel-peace-prize-winners-laureates-graph-chart

Choose a Nobel Peace Laureate and make a presentation on them. Focus on bio data, achievements, prize motivation, some highlights on their Nobel lecture, world reception on the prize…

Remember to include bibliography, webgraphy and to use images labeled for reuse.

Do not copy paste from the Internet. Use your own words.

Try searching for information on different sites. Simple English Wikipediacan be better than Wikipedia in English.

Do not fill your slides with too much text, just facts and figures and key words. You can use index cards to remember what you want to explain. 

When delivering the presentation, feel confident, make eye contact with your audience and smile at them, be sure to have inflection in your voice so that you engage listeners, use hand motions and beware of your body language.

Don’t forget to include a table of contents at the beginning.

Prepare a worksheet for your classmates to fill in while watching your presentation.

Resources:

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Your ads

I like this ad because it’s so funny how the man does horrible things to stay alone during the flight until he sees a pretty girl and he starts to call her attention with Doritos. (AR)

I liked this ad because it shows how girls are underrated when it comes to baseball and sports in general, there are some guys who don’t want to admit it but the truth is that girls are as good players as boys. (Ab)

I like this video because it shows children’s innocence wich hasn’t damage and they can show the best of each person. For me the last message is the best. The manufactuer tries to helps other children giving part of the money the children who needs vaccine. (IF)

I like this ad because at first it looks like a trailer by a movie but finally it’s a ad for a new videogame. (AW)

I like this advertisement because shows what really makes happy a man, and the love of the sons for their fathers.(A.C M)

I chose this ad because is too motivate to follow our dreams, like the children from the ad, that they do not know the new technology and in this bus the learn it. They follow their dreams. (AS)

I like this ad because it talks about Stephen Curry and his habilities for play basketball  (VdS)

I like this ad because children are very beautiful. It deals with happiness between family. (YG)

I like this ad, because it talk about the Iphone and its new characteristic of the speakers. It has more volume. (BF)

 

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Past Simple and Past Continuous Revision Games

Past simple or past continuous?

WAS / WERE

IRREGULAR VERBS:

OTHER ACTIVITIES

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Ads

Have a look at these sites and choose an ad that you like. Send me the youtube link and I’ll update this post with your submissions. Make sure to understand the ad so that you can write about what you particularly liked about the ad.

http://www.adweek.com/advertising-branding

http://www.superbowl-commercials.org/cat/2013

http://www.bestadsontv.com/best/tv

My example:

It shows how gaelic is not really taught in Irish schools. Also, the Americans’ love for anything which is Irish…

Another example on Standing up for a friend…

A new example:

As Seth Fiegerman wrote in http://mashable.com/:

As if there weren’t enough anti-Apple ads from companies like Samsung and Google, now Carlsberg is getting in on the game too.

The beer company released its first UK ad this week for Somersby cider, which pokes fun at all the fuss surrounding Apple product launches. In the video, dozens of people rush into an Apple-style store to get their hands on the latest products, except instead of iPhones and iPads, the store’s tables are filled with actual apples and glasses filled with cider.

The Somersby salespeople tout their products as “completely wireless,” being “full of great content” and, perhaps best of all, working “perfectly in direct sunlight.”

STUDENTS’ EXAMPLES:

I have selected this advert because it describes the mornings amusingly.

I have selected this advert because I like the message that airs.

I like this ad because the reaction of men when they see the beer is really funny.

 

 

I like this ad because it is very well done. Moreover it’s funny at the end but it is a little stupid as the majority of the Axe ads.

I really like this ad because it has been narrated by Steve Jobs and describes perfectly how the people who changed the world are seen.

 I like this ad because is for a good cause and I saw the “The Cove” about the endangered dolphins and I found it very interesting.

 

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Discussion on advertising

Comment on these questions:

1. Do you think there is too much advertising on TV?

2. Have you ever bought anything because of an ad?

3. What kind of adverts do you like?

4. What kind of adverts do you hate?

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ESO4 TABLE OF CONTENTS FOR THE STARTER UNIT & UNIT 1

table-of-contents-eso-4-starter-and-unit-1

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‘Beautiful’ versus ‘Hero’

Daisy Edmons is an 8-year-old girl who has called out Tesco for their ‘sexist’ clothing selections for boys and girls in an impassioned speech. Her mum, Becky, filmed her reaction and posted it on their Facebook page. The video soon went viral and a Tesco spokesperon has said “We’d like to thank Daisy for her feedback and we can assure her that new styles will be arriving in stores shortly.”

  1. What does Daisy think of the different messages on girls’ and boys’ T-shirts?
  2. What does ‘Think outside the box’ mean?
  3. Does Daisy find ‘Hey’ to be an inspiring message?
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About the 2016 Presidential Elections

This is a video of highlights of the second presidential debate. You might have heard or read about it:

As you should know, Donald Trump is one of the 2016 US Presidential candidates.

He’s a notorious man. Do you know which political party he stands for?

Let’s find out a bit more about his bio.

Before watching this video, do you know the answer to any of these questions below?

Now watch this video and answer the following questions:

  1. When and where was he born?
  2. What is his middle name?
  3. Complete this sentence: He ________________ from the Wharton School of ________________ at the University of ________________ with a degree in ________________.
  4. True or False? Correct the false statements.
    1. He followed his brother’s footsteps by entering real estate
    2. In the 1970s he took advantage of New York’s financial crisis by purchasing property and renovating apartment and hotel complexes around the city.
    3. One of his most striking triumphs was his renovation of the Grand Hyatt in downtown Manhattan.
    4. In 1980 he moved into the casino gambling business by acquiring property in Las Vegas.
    5. He opened the biggest hotel an casino in 1990, The Taj Mahal, in Hollywood.
    6. In 1998 he bought the Plaza Hotel.
    7. In the mid 1990s he was close to bankruptcy.
    8. He owns the Miss Universe organization.
    9. In 2004 he became executive producer and host of the ABC reality series “The Apprentice”.
    10. He campaigned claiming that Obama was not born in The USA.
  5. Where is The Trump Tower and what is it?

And do you know much about Hillary Clinton?

Before watching this video, do you know the answer to any of these questions below?

Now watch this video and answer the following questions:

  1. What is her middle name? And her maiden name?
  2. When and where was she born?
  3. When did she become interested in politics?
  4. True or False? Correct the false statements.
    1. Her father and Hillary herself were Republicans.
    2. She graduated from Wellesley College in 1979.
    3. In 1968 she heard Martin Luther King’s speech, became extremely interested in public service and became a Democrat.
    4. She met her future husband, Bill Clinton, in Wellesley College.
    5. As a young lawyer she worked for the Children’s Defence Fund.
    6. She married Clinton in October, 1975 and their only child, Chelsea, was born a year later.
    7. She worked as an attorney for the Rose Law Firm.
    8. As First Lady of Arkansas she was very interested in education issues.
    9. In 1983 Bill Clinton became the 32nd President of the USA and Hillary began her two terms as the nation’s First Lady.
    10. Bill had campaigned by saying that if you voted for him, you got 2 for 1, but the country was not quite ready for an activist as First Lady.
    11. In 1996 she became a Senator for the state of New York.
    12. In 2008 she ran for President, but lost the Democratic nomination to Barack Obama.
    13. When Barack Obama became the President in 2008, she was Secretary of State until 2014.

Watch one thing Donald Trump and Hillary Clinton like about each other:

Electing a US President in plain English (video and comprehension questions).

This is also a good resource: US election 2016: Meet the US presidential candidates

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2015-2016 Class Blogs

 

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