History of advertising
In this task of the webquest students had to use the internet to learn a little bit about the history of advertising. They visited the links below and provided 3 main ideas for each. Have a look at some of their works!
1. Wikipedia
1. Advertising exists since people have tried to make money. There have been advertisements since Ancient Rome, but the first adverts as we know them, date back to seventeenth century newspapers.
2. In the nineteenth century companies realized that they had to create new needs in consumers to improve their sales and become better than their competitors, so advertising became very important and included images and words.
3. Advertising in the early part of the twentieth century was focused in politics, mostly to persuade people to join a political party or join the army for the First World War. These adverts usually used psychological manipulation.
Mariona Figueras i Miguel Kummetz
1st: The first advertisements appear in newspapers in the seventeenth century, but they weren’t very eye-catching or attractive.
2nd: In the nineteenth century they began to mix images and words in ads.
3rd: During the early part of the twentieth century they began to use psychological manipulation techniques.
Mar Alonso i Mar Domingo
1. Ads were created a long time ago, even the Egyptians had their own.
2. As the economy expanded during the 19th century, advertising grew.
3. The marketing mix has been the key concept to advertising.
Alba Casasola i Marta Faure
2. Mediaknowall
1. The history of advertising changed when people started to be able to read. Before that, they used symbols and images and there also were the town callers. After that, adverts appeared in newspapers and had words. In the nineteenth century, adverts started to be paid.
2. Women had been very important in the history of advertising. They were usually housewives, so they became very important in the advertising creative process because women were responsible for the purchase.
3. In 1920 the sponsoring phenomenon appeared in the radio and a few years later in the television: that is the advertising we know nowadays. In this century, the creative process started to be more important, the slogans’ messages and the music became most important than the advert in itself.
Mariona Figueras i Miguel Kummetz
1st: Advertising started a long time ago, with the Egyptians.
2nd: The people in the Middle Ages used to tell the news by means of a man talking to the town.
3rd: The print allowed us to difuse the adverts and when cities appeared advertising was the new way to communicate.
Mar Alonso i Mar Domingo
1. To follow a basic format.
2. The purpose of advertising language is to persuade.
3. It uses stereotypes.
Alba Casasola i Marta Faure
