Advertastic

After reading how to analyse advertisements, students have chosen a print ad and a commercial and have analysed them according to the model provided in the webquest. They have done a good job, take a look!

PRINT ADS:

The advertised product is the new iPhone. The target audience is especially young people and also all the people who like technology. It only shows how iPhone’s back. It is good for Apple if their advertisements make people buy it because the more people have this product, the more people will want it.

In the ad there is a photo of the iPhone with an accessory. A small text says: “The new, faster iPhone now with 3G”, which is used to differentiate this iPod from the others. We can see the slogan in bold: “Touching is Believing”. And we also see a sentence where it says the price and capacity of the iPod: “iPhone 32 GB Starting at just $349”. There is also the logo of the brand “Apple”. The ad is very simple  and the background is the main element; it is black, maybe to give the sense that the product has a great quality. The ad is in English and has not been translated in our country.

David Rodrigo & Oriol Tresens

1. What is the product, service or idea being sold?

The product that the ad sells is a box of big size condoms and the idea that their brand is better, safer and more comfortable that their competitors.

2. Who is the target audience?

The ad targets men.

3. What images appear on the screen? Do these images supply specific information about the product/service?

The image that appears in the screen are footprints on the beach that simulate the feet and the male reproductive system with a large size.

4. Does the ad play on the emotion of envy or anxiety? How?

No, it is only a funny and imaginative ad. Maybe it plays a bit with male pride.

5. What things should someone know about this product/service before buying it? Is this information supplied? Why or why not?

The only thing one should know before buying this product is that they are big size condoms.

6. Does the ad “work?” Would you like to buy the product?

We think that it does. “Durex” is a big and famous brand of condoms and part of their fame comes from doing ads like this.

7. What techniques are most heavily used?

In this ad we can see a great utilization of rhetoric image.

Carlos Clemente i David Martínez

1. What is the product, service or idea being sold?

A cinema film.

2. Who is the target audience?

All people who like going to the cinema.

3. What images appear on the screen? Do these images supply specific information about the product/service?

There is an image of the protagonist of the film. No, it doesn’t, but you can get an idea about what type of film it is.

4. If “no” to the last question, what do the images communicate?

The image shows the appearance of the protagonist but it doesn’t tell the plot.

5. Note the body language of the people in the ad. What does it say?

The mask smiles a lot, this may mean that it’s a comedy.

6. Does the ad play on the emotion of envy or anxiety? How?

I think that this ad doesn’t play with emotion.

7. What things should someone know about this product/service before buying it? Is this information supplied? Why or why not?

The film genre. Yes, because in the first place the actor Jim Carrey usually makes comedies and the design of the ad is not typical of a sad movie.

8. Does the ad “work?” Would you like to buy the product?

Yes, it does, because I would like to see the film again.

Víctor Leiva i Marc Rodíguez

TV ADS

[kml_flashembed movie="http://www.youtube.com/v/rcGx40F0sWM" width="425" height="350" wmode="transparent" /]
1. What is the product, service or idea being sold? A perfume.

2. Who is the target audience? The advert targets women.

3. What images appear on the screen? Do these images supply specific information about the product/service? The advert shows different people who are in the list of a very important disco.

4. If “no” to the last question, what do the images communicate? That the people who use this perfume are different and special.

5. Note the body language of the people in the ad. What does it say? The people who appear in the advert show superiority.

6. Is music used in the commercial? How does it make you feel? Yes. It’s an easy song and if you listen to the advert more than once you can remember the song and it makes you feel happy.

7. Does the ad play on the emotion of envy or anxiety? How? Yes, because the people who use this perfume are more important than the rest.

8. What things should someone know about this product/service before buying it? Is this information supplied? Why or why not? It’s a famous brand, so people know before buying the product that it is a good perfume.

9. Does the ad “work?” Would you like to buy the product? Yes, because it’s an original advert.

10. What techniques are most heavily used: logos, pathos or ethos? Logo and  pathos.

Núria Pujol i Laia Trullàs

[kml_flashembed movie="http://www.youtube.com/v/CWUtywfwsMw" width="425" height="350" wmode="transparent" /]

1. What is the product, service or idea being sold?

The idea sold is that children do what they see adult people are doing.

2. Who is the target audience?

The target audience is adult people.

3. What images appear on the screen? Do these images supply specific information about the product/service?

On the screen appear adult people doing wrong things and some children imitating them. Yes, the message is clear.

4. Note the body language of the people in the ad. What does it say?

The body language transmits violence.

5. Is music used in the commercial? How does it make you feel?

Yes. It makes you feel sad, disappointed and guilty.

6. Does the ad play on the emotion of envy or anxiety? How?

The ad doesn’t play on the emotion of envy, obviously; but it plays on the emotion of anxiety, because it’s a bad situation and you feel powerless..

8. What things should someone know about this product/service before buying it? Is this information supplied? Why or why not?

You don’t have to know anything, because you don’t buy.

9. Does the ad “work?” Would you like to buy the product?

Yes, because this ad makes you feel the cause. There isn’t anything to buy, but we have our consciousness raised.

10. What techniques are most heavily used: logos, pathos or ethos?

The techniques most heavily used are logos or pathos, because the attitude they have is rational and convincing; and it makes you feel guilty.

Laura Toledo i Noelia Zarzuela