MASTER CLASS
Sergio Garcia Pino, a freelance publicist who has worked for Coca-Cola for five years, gave a talk about what advertising is and how it works. He focused on the process of an advertising campaign in our country and shared some of the ads he had been working on.
Students prepared some questions beforehand:
1. Why did you choose this job?
2. What do you think is the best thing about the world of advertising?
3. What do you think is the worst thing about the world of advertising?
4. How many hours do you work on a campaign?
5. Which is the most well-known ad you have done?
6. Do you think advertising is a good thing for society?
9. What’s your favourite ad right now?
10. What type of ads do you like?
11. Do you decide what type of person or what actors have to appear in a TV ad?
12. How much do companies pay for an advertising campaign?
14. How much money do you spend doing an ad?
15. Do you decide where to film an ad?
16. Do you know how much it is to show an ad in TV?
17. Do you like your job?
18. In the world of advertising, what is your specific job?
19. How many hours do you work every day?
20. What do you think about ads that tell lies?
21. What is the essential thing an ad needs to have?
22. A product has a price but after making an ad this price changes. How much does it change?
23. What have you studied to become a publicist?
24. Would you recommend this job to us?
25. Do you think advertising affects people very much?
26. Has the economic crisis affected your work?
And here is the presentation he gave:
