Advertastic

Watch the following ad and then try to answer the questions below with your group.

[kml_flashembed movie="http://www.youtube.com/v/ejEBSeddCg8" width="425" height="350" wmode="transparent" /]

1. Who is the producer/storyteller of the message?
2. What is their purpose? (to inform, to persuade, to educate, to call to action, to entertain, to shock)
3. Who is the intended (primary) target audience? How do you know? Is there another (secondary) audience?
4. What does the message say? How does it say it?
5. How do you know what the message means?
6. What format/medium does the producer use?
7. What are the advantages of the format/medium?
8. What methods/techniques does the producer use to make the message attractive/believable?
9. What lifestyle is portrayed in the message? What clues tell you ?
10. Who makes money or benefits from the message?
11. Who/what is left out of the message?
12. Whose interests are served by telling/showing the message in a particular way?
13. Do you agree with the message?
14. How might different people interpret the message differently?
15. What do you know; what do you NOT know; What would you like to know?
16. Where can you go to verify the information or get more reliable information?
17. What can you do with the information you have obtained from the message?

STUDENTS ANSWERS:
1. Nolan’s cheddar.
2. We think their purpose is to entertain and shock the audience.
3. People who like cheese, and maybe young people who may be attracted to the ad.
4. The message is clear: this cheddar is really strong, it is as strong as a mouse capable of getting out of a mousetrap.
5. The final slogan helps a lot to get the real meaning.
6. It uses animation and the music is very important.
7. You can do whatever you want through computer animation.
8. We think that appart from the mouse, the music is key to mark the rhythm of the story.ç
9. Maybe people who like doing exercise.
10. The cheddar company.
11. The ad doesn’t say how much is the cheese, or if there is a milder version.
12. The company interests.
13. Yes, it’s quite simple.
14. Wer don’t think there can be any other interpretations.
15. As we said before, maybe we miss some infromation about the price.
16. Maybe you can visit the company’s webpage.
17. You can go to the supermarket and buy it or compare it to other cheese.

IT’S NOT GOLD ALL THAT GLITTERS[kml_flashembed movie="http://www.youtube.com/v/omBfg3UwkYM" width="425" height="350" wmode="transparent" /]